Red Balloon Ambient Red Balloon: Flight Announcement by Ogilvy Sao Paulo

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Red Balloon: Flight Announcement

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Industry Language schools
Media Ambient
Market Brazil
Agency Ogilvy Sao Paulo
Director A Dupla
Executive Creative Director Fred Saldanha, Claudio Lima
Art Director Douglas Kozonoe
Copywriter Fred Saldanha, Tiago Meloni, Erick Stossel
Producer Cecilia Taioli
Account Supervisor Camila Porto
Illustrator Arthur D’Araujo
Editor Tony Tiger
Released June 2012

Credits & Description

In Brazil it’s very hard to find a flight attendant that speaks English well. The security measure announcements before the flights are commonly incomprehensible when the English version is spoken. So we found an opportunity to create a new media and put Red Balloon’s students to the test in a real life situation: right after the flight attendant’s announcement in Portuguese, in flights during the carnival holidays, the students made a live translation of the speech in perfect English.
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Fred Saldanha / Claudio Lima
Creative Director: Fred Saldanha
Copywriter: Fred Saldanha / Erick Stossel
Art Director: Douglas Kozonoe (Dogura)
Illustrator: Arthur D’Araujo
Head of Production: Nana Bittencourt
Producer: Cecília Taioli
Media: Luis Monteleone / Danilo Maso
Account Executive: Mirella Benini
Account Supervisor: Camila Porto
Account Manager: Valeria Barone
Planner: Kajsa McLaren
Film Producer: Conspiração Filmes
Director: A Dupla
Executive Producer: Fabio Seixas
Editor: Tony Tiger
Animation & Motion: Tulio Inoue
Sound Producer: Satélite Áudio
Client Approval: Michel Lam / Rodrigo Facchinetti