Single tank destinations by Marcel Paris for Renault

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Single tank destinations

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Industry Cars
Media Ambient
Market France
Agency Marcel Paris
Creative Director Jeremie Bottiau
Art Director Thibault Choquel
Copywriter Filipe Vilas-Boas
Released June 2013

Credits & Description

Media: Ambient
Category: Automotive
Agency: Marcel
Brand: Renault
Geo: Europe, France
Renault just developed the most fuel-efficient engine in its category. The new Energy dCi 110 hp only consumes 3.5 l per 100 km. This means that you can travel up to 1700km using a single tank. To let you experience this unique performance, we developed a webApp that gives you the opportunity to see all the destinations you can reach with one tank from where you are standing right now.
Advertising Agency: Marcel, Paris, France
Creative Director: Jeremie Bottiau
Art Director: Thibault Choquel
Copywriter: Filipe Vilas-Boas
Account Managers: Pascal Gaveriaux, Arthur Trarieux, Sébastien Llanta, Jean-Frédéric Bloy, Matthieu Morteau
Published: June 2012