River Island Ambient River Island Goes Dating by The Best Bit London

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River Island Goes Dating

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Industry Apparel & Accessories Stores
Media Ambient
Market United Kingdom
Agency The Best Bit London
Director David Campbell
Creative Director David Campbell
Art Director Amy Berriman
Copywriter Hayley Parle
Released September 2017

Credits & Description

Category: Fashion
Media: Experiential
Brand: River Island
Agency: The Best Bit
Geo: United Kingdom
Advertising Agency: The Best Bit, London, UK
Creative Director / Director: David Campbell
Art Director: Amy Berriman
Copywriter: Hayley Parle
Executive Producer: Jeremy Ervine
Published: September 2017
Would you notice if someone changed their outfit right in front of you? Find out what happened when River Island went dating…
Retail service River Island set up different date scenarios, from a long term relationship to a first date, to see whether the guys would notice if their partner completely changed their outfit. Using our sassy actresses and their unknowing other halves, we asked the girls to gradually change their ensemble, swapping out clothes and accessories throughout the rendezvous. Would the boys notice?