Schweppes Ambient Schweppes: Cocktail Mail by GPY&R Brisbane

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Schweppes: Cocktail Mail

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Industry Soft Drinks
Media Ambient
Market Australia
Agency GPY&R Brisbane
Executive Creative Director Ben Coulson
Production Traffik
Copywriter Katie Britton
Account manager Courtney Robertson
Released December 2011


One Show 2012
One Show Entertainment Events and Installations Merit

Credits & Description

It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution.

 Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks.
The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at as Cocktail Mail travels far and wide.

Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson

Art Director- Paul Meates
Copywriter: Katie Britton
Production company: Traffik
Senior Account Director: Matilda Hobba
Account manager: Courtney Robertson
DOPs: Donna Stevens, Ross Giardina
Agency Producer: Jess Thompson
Strategy Planner: Tom Ding
Digital: Sputnik