Free wifi by Ogilvy & Mather Paris for Scrabble

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Free wifi

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Industry Games
Media Ambient
Market France
Agency Ogilvy & Mather Paris
Art Director Chris Rowson
Copywriter Remy Aboukrat
Account Supervisor Julien De Beauvoir O
Released June 2013

Awards

One Show 2014
Branded Entertainment Mobile / Branded Content Gold Pencil
Branded Entertainment Gaming / Branded Content Silver Pencil
Advertising Digital Direct Marketing / Mobile Merit Pencil
Advertising Experiential Advertising / Installations Merit Pencil

Credits & Description

Media: Ambient
Category: Games & Toys
Agency: Ogilvy
Advertiser: MATTEL
Brand: Scrabble
Geo: Europe, France
Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection.
Advertising Agency: Ogilvy, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Guéret, Kurt Novack
Copywriter: Remy Aboukrat
Art Director: Chris Rowson
Backend Prototype Developer: Michael Guilhermet
Creative Technologist: Erick Soulard
Motion Designer: Bastien Baumann
Account Supervisor: Julien De Beauvoir O
Account Manager: Maxime Sauvanet