Sea Life Scheveningen: Raincampaign by Fresh Green Ads for Sealife

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Sea Life Scheveningen: Raincampaign

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Industry Public awareness
Media Ambient
Market Netherlands
Agency Fresh Green Ads
Creative Director Bas Manders
Art Director Honkie Chan
Released February 2011

Credits & Description

Sea Life never lets you go
Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.
Advertising Agency: Fresh Green Ads, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Director: Honkie Chan
Published: April 2011