Sire (foundation For Non-commercial Advertising) Ambient SIRE HELPLINE by J. Walter Thompson Amsterdam


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Industry Public Safety, Health & Hygiene
Media Ambient
Market Netherlands
Agency J. Walter Thompson Amsterdam
Released April 2014

Credits & Description

JWT Amsterdam (, together with SIRE (, launched the first ever helpdesk to assist those NOT suffering from mental illness to understand and cope with mentally ill people better. The Helpdesk For People Without Mental Illness rolled-out with a fully integrated campaign across The Netherlands.
Advertised brand: SIRE
Media: Ambient
Country: Netherlands
Category: Public interest
Advert title(s): Helpdesk For Those WITHOUT A Mental Illness
Translation of headline to English:
Advertising Agency: JWT Amsterdam, Amsterdam, The Netherlands
Agency website:
Published/Released (Month, Year): April 2014