SNCF Ambient SNCF: Take a look at Brussels by ELSE Paris, TBWA Paris

Adsarchive » Ambient » SNCF » SNCF: Take a look at Brussels

SNCF: Take a look at Brussels

Pin to Collection
Add a note
Industry Railways, Public awareness
Media Ambient
Market France
Agency ELSE Paris
Agency TBWA Paris
Director Franck Cimière
Art Director Jérémy Armand
Copywriter Nicolas Roncerel
Producer Laurence Collavini
Account manager Anne Vincent, Luc Bourgery, Laurence Borne, Edouard Manhes, Sandrine Pajot
Released October 2012

Awards

Cristal Awards 2012
Outdoor Cristal AUTOMOTIVE / MOTORBIKE / TRANSPORT SAPPHIRE (SILVER)
Consumer Marketing Cristal BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN SAPPHIRE (SILVER)
Brand Entertainment & Contents Cristal BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS EMERALD (BRONZE)

Credits & Description

Media: Ambient
Geo: France
Category: Public interest
Agency: TBWA
Brand: SNCF
With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made ​​possible by several screens interconnected by a satellite and arranged in the two cities.
Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event: Benjamin Bosquet, Fabien Demaria / Napoleon
Production Company: Maxime Boiron, Cathy Pericone, Jennifer Bauche / \ELSE
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design / Arrangement: \ELSE
Edit: Nicolas Gérard, Samuel Morin
Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi
Account manager: Anne Vincent, Luc Bourgery, Sandrine Pajot, Laurence Borne, Edouard Manhes
Published: October 2012