Sony Ambient Sony Xperia: Soda Stunt by Crispin Porter + Bogusky Gothenburg

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Sony Xperia: Soda Stunt

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Industry Electronic Devices & Home Appliances, Mobile phones, devices & accessories
Media Ambient
Market United States
Agency Crispin Porter + Bogusky Gothenburg
Executive Creative Director Gustav Martner
Creative Director Jonas Wittenmark, Tobias Carlson
Art Director Jonas Wittenmark
Copywriter Tobias Carlson
Production Vidiots
Released November 2012

Credits & Description

Media: Ambient
Geo: United States
Category: Electronics & Technology
Agency: Crispin Porter + Bogusky
Brand: Sony
Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.
Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Jr. Art Director: Jakob Eriksson
Jr. Copywriter: Elof Ivarsson
Client Service Director: Kristian Jörgensen
Business Director: Therese Olander
Content Supervisor: Karin Branmark
Agency Producer: Annika Andreasson
Event Agency: Grandins Flying Circus
Production Company: Vidiots
Ambient Execution Description
The stunt took place in Sergelbiografen in Stockholm, Sweden. Free soft drinks were handed out to Bond-fans before Skyfall screenings. Hidden in selected soda cups was waterproof smartphones. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup.