Spectro Skin Care Ambient The Smile Shop by Blammo

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The Smile Shop

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Industry Skin Care
Media Ambient
Market Canada
Agency Blammo
Creative Director Acd - Michael Murray
Account Supervisor Ashley Weber
Released November 2013

Credits & Description

Media: Ambient
Category: Health & Beauty
Agency: Blammo
Brand: Spectro Skin Care
Geo: Americas, Canada
Installation for Spectro Skin Care, called The Smile Shop. It's situated in Queen West, Toronto’s hipster hangout. The installation is a part of a wider campaign about inner happiness. Teenage girls are being asked to instagram something that made them smile. The instagram feed is linked to a series of 1960’s and 1970’s TV’s in the Smile Shop gallery window. We really like that it takes digital and makes it analogue.
Advertising Agency: Blammo, Canada
Creative Director: Michael Murray
Creatives: Victoria Sturgess, Vanessa Heber
Account Supervisor: Ashley Weber
Head of Production. Gord Cathmoir