Sprite Ambient First Home Game by Translation

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First Home Game

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Industry Soft Drinks
Media Ambient
Market United States
Agency Translation
Released October 2014

Credits & Description

LeBron James' first home court game appearance wonât be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with Translation New York and city officials to turn Patterson Park, which hadnât been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. Thatâs when LeBron showed up to celebrate the new courts and his arrival back home.
Category: Drinks, non-alcoholic
Client: Sprite
Media: Online
Agency: Translation, New York
Country: United States of America