|Industry||Cosmetics & beauty products|
|Market||Hong Kong SAR China|
|Agency||Grey Hong Kong|
|Executive Creative Director||Keith Ho|
|Art Director||Ricky Ho, Hui Ka Kit|
Credits & Description
To help build a stronger bond with the SunPlay brand of SPF and UV protection, Grey Hong Kong distributed SunPlay Tanning Tattoo stickers to sunlovers on the beach. After tanning, they removed the stickers to reveal a beautiful mark proving SunPlayâs protection. Over 12,000 stickers were distributed bringing the brand closer to sunlovers.