Sunplay Ambient Sunplay: Tanning Tattoo by Grey Hong Kong

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Sunplay: Tanning Tattoo

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Industry Cosmetics & beauty products
Media Ambient
Market Hong Kong SAR China
Agency Grey Hong Kong
Executive Creative Director Keith Ho
Art Director Ricky Ho, Hui Ka Kit
Copywriter Kristie Chen
Released October 2011

Credits & Description

To help build a stronger bond with the SunPlay brand of SPF and UV protection, Grey Hong Kong distributed SunPlay Tanning Tattoo stickers to sunlovers on the beach. After tanning, they removed the stickers to reveal a beautiful mark proving SunPlayâs protection. Over 12,000 stickers were distributed bringing the brand closer to sunlovers.

Category: Entertainment & leisure
Client: Mentholatum
Agency: Grey Hong Kong
Country: Hong Kong
Executive Creative Director: keith ho
Art Director: Ricky Ho
Copywriter: Kristie Chen
Art Director: Hui Ka Kit
Group Creative Director: Nicholas Hong
Assoc Creative Director: henry yim
Agency Producer: Vivian Ho