Swisscom Ambient All eyes on the S4 by Heimat Berlin

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All eyes on the S4

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Industry Mobile phones, devices & accessories, Telecommunications Services
Media Ambient
Market Switzerland
Agency Heimat Berlin
Production Perfect Fools
Released May 2013


Epica Awards 2013
Media Innovation Media Innovation - Alternative Media SILVER

Credits & Description

Media: Ambient
Category: Electronics & Technology
Agency: Heimat
Brand: Swisscom, Samsung S4
Geo: Europe, Switzerland
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
Advertising Agency: Heimat Berlin / Perfect Fools, Switzerland