T-Mobile: WELCOME BACK by Saatchi & Saatchi London for T-Mobile

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T-Mobile: WELCOME BACK

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Industry Consumer & Public services, Mobile Communications
Media Ambient
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Paul Silburn, Kate Stanners
Creative Director Sound Design - Ben Leeves @ Grand Central
Art Director Rick Dodds
Copywriter Stephen Howell
Producer James Faupel
Photographer Henry Alex-Rubin
Account Supervisor Sarah Galea
Typographer Production Co Producer - Ray Leakey
Illustrator Production Company - Smuggler
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Gold
Media Lions Best Use of Special Events and Stunt/Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: WELCOME BACK
Advertiser/Client: T-MOBILE
Product/Service: TELECOMMUNICATIONS
Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM
Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
Executive Creative Director: Paul Silburn/Kate Stanners
Creative Director: Sound Design - Ben Leeves @ Grand Central
Art Director: Rick Dodds
Copywriter: Stephen Howell
Advertiser's Supervisor: Post Production
Planner: Tom Gibson
Account Manager: Laura Mills/Anna Mills
Account Supervisor: Sarah Galea
Producer: James Faupel
Art Buyer: Editing - Spencer Ferzst/Patric Ryan @ Marshall Street Editors
Illustrator: Production Company - Smuggler
Photographer: Director - Henry-Alex Rubin
Typographer: Production Co Producer - Ray Leakey
Other Credits: Business Leader - Charles Pym/Arranger/Music Director - Shai Fishman

Description of Ambient execution:
On October 27th 2010, thousands of unsuspecting passengers arriving at Heathrow’s Terminal 5 were given a welcome home to remember. People were greeted by a 300 strong choir and vocal orchestra singing a medley of songs, completely a-cappella, to welcome them back into the country.