Target: KALEIDOSCOPIC FASHION SPECTACULAR by Mother New York for Target

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Industry Supermarkets
Media Ambient
Market United States
Agency Mother New York
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Gold
Media Lions Best Use of Ambient Media: Large Scale Silver
Media Lions Best Use of Special Events and Stunt/Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: TARGET KALEIDOSCOPIC FASHION SPECTACULAR
Advertiser/Client: TARGET
Product/Service: TARGET RETAIL
Entrant Company: MOTHER NEW YORK, USA
Advertising Agency: MOTHER NEW YORK, USA
Chief Creative Officer: Mother Ny

Description of Ambient execution:
Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

The Ambient Advert titled Target: KALEIDOSCOPIC FASHION SPECTACULAR was done by Mother New York advertising agency for product: Target Retail Stores (brand: Target) in United States. It was released in Jun 2011.