Macallan Ambient The Macallan Rare Cask [Ambient] by Master For You

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The Macallan Rare Cask [Ambient]

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Industry Whiskey
Media Ambient
Market Spain
Agency Master For You
Creative Director Jordi Munells
Released November 2016


Ame Awards 2017
Use of Discipline Public Relations: Spain AME Bronze Medallion

Credits & Description

Agency: Master For You
Brand: The Macallan
Country: Spain
General Manager: Lydia Martínez Fliquete
Creative Director: Jordi Munells
The Macallan launched a new product, Rare Cask. This is the most complex whisky in The Macallan’s history. Its secret lies in wood. We asked ourselves: instead of drinking it…Could we eat it? Is it possible to eat wood and create an unforgettable experience around that innovation? We asked the Roca brothers, chefs at El Celler de Can Roca, a 3-Star Michelin restaurant named World's Best Restaurant twice, and they created pieces of wood with the flavours of each note of the whisky. We launched an international event called Into The Rare; is visceral, awe-inspiring journey that takes you on an experiential voyage to taste the exquisite mastery that lies at the heart of Rare Cask.