The Village: Death Revealer by Leo Burnett Moscow for The Village

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Industry Publishing & media
Media Ambient
Market Russia
Agency Leo Burnett Moscow
Released July 2011

Awards

Golden Drum 2011
Digital Interactive tools and other digital solutions Silver Drum

Credits & Description

The Village is a magazine that focuses on the city life, its infrastructure and transportations. Knowing how acute the road safety issues are in Moscow, it's small wonder that The Village, non content to regularly cover the subject, has decided to create a special application to draw even more attention to the problem.
In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people.
Introducing Death Revealer - an iPhone app that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality All it takes is pointing one's iPhone to a spot on any street, side street or crossroads, and if there ever had been a car accident, the corresponding symbols and photographs will immediately appear on the very place where it happened. If one tries to use Death Revealer while traveling in a car, they will be prompted to stop and the app will switch itself off.
Agency: Leo Burnett Moscow
Country: Russia

The Ambient Advert titled The Village: Death Revealer was done by Leo Burnett Moscow advertising agency for product: The Village (brand: The Village) in Russia. It was released in Jul 2011.