Theodora Foundation Ambient Drop of Excitement by Ogilvy & Mather Budapest, Umbrella

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Drop of Excitement

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Industry Non-alcoholic drinks
Media Ambient
Market Hungary
Agency Ogilvy & Mather Budapest
Creative Director Ferenc Benesch
Art Director Zoltán Visy
Copywriter Karolina Galácz
Agency Umbrella
Director Emil Goodman
Illustrator Ágnes Berta
Released May 2013

Credits & Description

Media: Ambient
Category: Non-alcoholic drinks
Agency: Ogilvy
Brand: Theodora
Geo: Europe, Hungary
Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by.
Advertising Agency: Ogilvy&Mather, Budapest, Hungary
Creative Director: Ferenc Benesch
Art Director: Zoltán Visy
Copywriter: Karolina Galácz
Illustrator: Ágnes Berta
Production Company: Umbrella
Producers: Miklós Kázmér, Zoltán Hidvégi
Director: Emil Goodman
Line Producer: Nikoletta Fehér
DOP: Tamás Dobos
Projection: András Heilig
Post Production Supervisor: Gergely Kozma
Animation: Miklós Mendrei, Balázs Simon