Think! Ambient #PubLooShocker by Leo Burnett London

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#PubLooShocker

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Industry Public awareness, Government & Other Authorities, Traffic safety
Media Ambient
Market United Kingdom
Agency Leo Burnett London
Released June 2013

Awards

Eurobest 2013
Film INTERNET FILM Bronze

Credits & Description

Media: Ambient
Category: Public interest
Agency: Leo Burnett
Client DFT
Brand: Think!
Geo: Europe, United Kingdom
Advertising Agency: Leo Burnett, London, UK
Production Company RATTLING STICK London, UNITED KINGDOM
Justin Tindall Executive Creative Director
Tony Malcolm And Guy Moore Creative Director
Phil Deacon And Sabina Kelly Copywriter
Phil Deacon And Sabina Kelly Art Director
Emma Bewley Agency Producer
Chris Harrison Producer
Ed Morris Director
Jack Singer Editor
Wave Sound Design/Arrangement
Cut And Run Editing Company
Links
URL: http://www.youtube.com/watch?v=TADO4LG29bs&feature=youtu.be
Brief Explanation
We wanted to produce a film that resonated with young male drinkers, who we know are ad-weary, and media savvy. We needed them to start talking about Drink Driving. Using shock tactics we took over a men’s toilets in a London pub and launched a realistic mannequin through the toilet’s (fake) mirror accompanied by specially-designed, sound effects, unleashing the full fright and horror of a road accident upon them. Hidden cameras in the pub and the pub toilets were used to capture the action and the punter's terrified reactions with the resulting film making for very compelling, very sobering viewing and leaving viewers with the food for thought of what impact a drink could have on a night out.