HarperCollins, This Dark Endeavour: Augmented Reality app by DentsuBos Toronto for HarperCollins

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HarperCollins, This Dark Endeavour: Augmented Reality app

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Industry Books
Media Ambient
Market Canada
Agency DentsuBos Toronto
Executive Creative Director Andy Manson
Released October 2011

Credits & Description

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.

Advertising Agency: Dentsu, Toronto, Canada
Executive Creative Director: Andy Manson
Art Direction: Andy McKay
Writer: Shelly Dwyer
Producers: Cameron Moffat, Dave Medlock
Augmented Reality Development: SplitElement Inc.
Animation: Pyramid Attack
Sound Design: Randy Knott
Audio Production: Grayson Matthews