A dramatic surprise on an ice-cold day by Duval Guillaume Modem Antwerp for TNT

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A dramatic surprise on an ice-cold day

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Industry TV Channels/Radio Stations and Programmes
Media Ambient
Market Netherlands
Agency Duval Guillaume Modem Antwerp
Director Koen Mortier
Executive Creative Director Peter Ampe, Katrien Bottez
, Geoffrey Hantson
Art Director Ad Van Ongeval
Copywriter Dieter De Ridder
Producer Lander Engels, Eurydice Gysel, Pavel Ananich
Account Supervisor Jonathan Moerkens - Dimitri Mundorff
Released January 2013

Credits & Description

Advertiser: TURNER BROADCASTING
Agency: DUVAL GUILLAUME MODEM
Category: Viral Film
Advertising campaign: DRAMA HITS THE NETHERLANDS
Copywriter: Dieter De Ridder
Account Supervisor: Dimitri Mundorff
Advertiser's Supervisor: Dimitri Mundorff
Producer: Eurydice Gysel
Director: Koen Mortier
Planner: Kris Hoet
Producer: Lander Engels
Planner: Maarten Van Herck
Sound Design/Arrangement: Marc Engels
Agency Producer: Marc Van Buggenhout
Director Of Photography: Norman Baert
Sound Design/Arrangement: Thomas Gastinel
Art Director: Ad Van Ongeval
Executive Creative Director: Geoffrey Hantson
Executive Creative Director: Katrien Bottez
Producer: Pavel Ananich
Account Manager: Tuyen Pham Xuan

Brief Explanation
TNT asked us to make a sequel promoting the channel’s arrival in the Netherlands.Shot in the small town of Dordrecht, The Netherlands, on January 17th, this film also features the now famous red button as its centerpiece. When innocent passers-by couldn't resist pushing it, pure TNT drama unfolds around them with an extra ‘engaging’ twist in a form of surprisingly close participation from the public.