TNT Ambient DRAMA HITS THE NETHERLANDS by Duval Guillaume Modem Antwerp

Adsarchive » Ambient » TNT » DRAMA HITS THE NETHERLANDS

DRAMA HITS THE NETHERLANDS

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Ambient
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Koen Mortier
Art Director Ad Van Ongeval
Copywriter Dieter De Ridder
Client Service Director Jonathan Moerkens - Dimitri Mundorff
Strategic Planner Maarten Van Herck
Editor Manu Van Hove @het
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Stunts & Live Advertising Bronze

Credits & Description

Advertiser: TURNER BROADCASTING
Agency: DUVAL GUILLAUME MODEM
Category: Publications & Media
Advertising campaign: DRAMA HITS THE NETHERLANDS
Director: Koen Mortier (Czar)
Prod Company Producer:: Lander Engels (Czar)
Copywriter: Dieter De Ridder (Duval Guillaume)
Sound Engineer: Marc Engels (Czar)
Executive Creative Directors: Geoffrey Hantson (Duval Guillaume)
Editor: Manu Van Hove (Het Digitaal Geweld)
Stunt: Marco Maas (Stuntteam De Beukelaer)
Account Manager: Tuyen Pham Xuan (Duval Guillaume)
Art Director: Ad Van Ongeval (Duval Guillaume)
Strategic Planner: Maarten Van Herck (Duval Guillaume)
Prod Company Producer:: Pavel Ananich (Czar)
Sound Engineer: Thomas Gastinel (Czar)
Client Service Director: Dimitri Mundorff (Duval Guillaume)
Prod Company Producer:: Eurydice Gysel (Czar)
Executive Creative Directors: Katrien Bottez (Duval Guillaume)
TV Producer: Marc Van Buggenhout (Duval Guillaume)
DOP: Norman Baert (Czar)

Execution
The new dramatic piece “A dramatic surprise on an ice-cold day”, shot in the small town of Dordrecht on January 17th, also features the now famous red button as its centerpiece. When innocent passers-by couldn’t resist pushing it, pure TNT drama unfolds with an extra ‘engaging’ twist in a form of surprisingly close participation from the public. The chosen approach aimed to connect a new TV channel (TNT) and its specific offering (DRAMA) in the minds of people. So when they're in for some good drama, they will absolutely remember the dramatic series of events when pushing the “push to add drama”-button. The live stunt was filmed with 7 cameras. Afterwards the film was put on YouTube to extend the conversations and make this TV channel launch more shareable.

Effectiveness
- More than 8,7 million views on Youtube- More than 205,000 Facebook shares- More than 10,000 tweets- An increase of 63% in the unique visits on tnt-tv.nl- National and international press attention- Best talked-about launch in The Netherlands in the recent years

Strategy
After the iconic TNT “Push to add drama”-campaign in Belgium last year, TNT asked us to make a sequel promoting the channel’s arrival in the Netherlands.