A place to remember by Grey Melbourne for Transport Accident Commission (TAC)

A place to remember

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Industry Traffic safety
Media Ambient
Market Australia
Agency Grey Melbourne
Creative Director Nigel Dawson
Art Director Peter Becker
Copywriter Michael Knox
Production Graffiti
Released December 2012

Credits & Description

Category: Public services & utilities
Brand: Transport Accident Commission
Agency: Grey Melbourne
Country: Australia
A 60m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

Category: Public services & utilities
Client: Transport Accident Commission
Agency: Grey Melbourne
Production: Graffiti
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Michael Knox
Experience Director: Katherine Regan
Account Director: Jodi Gubana
General Manager: Randal Glennon