Transport Accident Commission (TAC) Ambient A PLACE TO REMEMBER (THE LONG TABLE) by Grey Melbourne

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A PLACE TO REMEMBER (THE LONG TABLE)

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Industry Traffic safety
Media Ambient
Market Australia
Agency Grey Melbourne
Creative Director Nigel Dawson
Art Director Peter Becker
Copywriter Michael Knox
Producer Kerrie Spaaragaren, Kath Regan
Photographer Eve Wilson
Account Supervisor Randal Glennon, Jodi Gubana
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Special Build Silver

Credits & Description

Type of entry: Ambient
Category: Special Build
Advertiser: TRANSPORT ACCIDENT COMMISSION
Product/Service: ROAD SAFETY
Agency: GREY MELBOURNE, AUSTRALIA
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Michael Knox
Art Director: Peter Becker
Photographer: Eve Wilson
Account Supervisor: Randal Glennon/Jodi Gubana
Producer: Kerrie Spaaragaren/Kath Regan
Other Credits: Designer: Juan Lozano
Description of Ambient execution
Three weeks before Christmas, a 67m long table was assembled in a high foot-traffic area of Melbourne (South Bank). The hashtag #aplacetoremember was displayed at the table and people used this on twitter and instagram.