Uber Ambient Curbside Breathalyzer by Rethink

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Curbside Breathalyzer

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Industry Travel Agencies, Tour Operators & Travel Services, Public Safety, Health & Hygiene
Media Ambient
Market Canada
Agency Rethink
Director Sean Mcbride
Art Director Simon Au
Copywriter Francesco Grandi
Editor Rooster Post Production, Joey Whitelaw
Released April 2015

Credits & Description

Watch what happened when Canadians were able to request safe rides by simply blowing into a breathalyzer after a late night at the bar on this ambient execution for Uber. Agency: Rethink, Toronto.
Category: Travel, transport & tourism
Client: Uber Toronto
Agency: Rethink, Toronto
Country: Canada
Brand: Uber
Media: Ambient
Category: Professional services
Agency: Rethink
Geo: Canada
Uber: Uber Safe Breathalyzer
Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Copywriter: Francesco Grandi
Art Director: Simon Au
Build: Stacklab
Technologist: Brent Marshall, Eightlines
Production Company: Someplace Nice
Director: Sean McBride
Director of photography: Sean McBride
Executive Producer: Estelle Weir
Line Producer: Taryn Mueller
Broadcast Producer: Vanessa Birze
Interactive Producers: Narine Artinian, Todd Harrison
Interactive Designer: Alex Fleming
Post Production House: Fort York VFX
Editor: Joey Whitelaw / Rooster
Audio House: Keen Music
Composer: Cat Calinescu
Account: Scott Lyons
Published: April 2015