LG Ambient So real it's scary. 2 by SuperHeroes Amsterdam

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So real it's scary. 2

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Industry Electronic Devices & Home Appliances
Media Ambient
Market Netherlands
Agency SuperHeroes Amsterdam
Art Director Silje Lian
Copywriter Gareth Broadbent
Producer Gerben Molenaar
Editor Jelmar Hoekstra
Released April 2013

Credits & Description

Media: Ambient
Category: Electronics & Technology
Agency: SuperHeroes
Brand: LG
Geo: Europe, Netherlands
The legend goes that a lot of men have issues in the men’s room when somebody is looking at them. LG Electronics and SuperHeroes Amsterdam present the new LG IPS 21:9 UltraWide monitor with a humorous online film - Stage Fright - So Real It's Scary 2 - treating unsuspecting men to a very special challenge in the men’s room. Will they be able to fight their stage fright? The film was shot in candid camera setting in the World Fashion Centre in Amsterdam and involves the IPS 21:9 UltraWide monitors plus a set of beautiful girls. The psycho-physical experiment is demonstrating just how lifelike the image quality of the new monitors is. So lifelike, it even influences men’s physical abilities.

Advertising Agency: SuperHeroes, Amsterdam, The Netherlands
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Art Director: Silje Lian
Copywriter: Gareth Broadbent
Creative Planner: Felipe Camera
Design: Nando Pawirodikromo
Agency producer: Severien Jansen
Video Production: Revolver
Video director / Camera / DOP: Tobias Pekelharing
Producer: Gerben Molenaar
Editor: Jelmar Hoekstra
Post-production: Fred Huergo, Fredrik Dejert
Sound: Sander Houtman