Tecnica Ambient THE GATE TO THE MOST BEAUTIFUL MOUNTAINS by CLAIM

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THE GATE TO THE MOST BEAUTIFUL MOUNTAINS

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Industry Sportswear, Athletic Footwear & Accessories
Media Ambient
Market Italy
Agency CLAIM
Executive Creative Director Alberto Colla, Giuseppe Bincoletto, Luca Ferrazza
Art Director Angelo Calesso, Antonio Papandrea
Producer Publiremor
Released December 2009

Credits & Description

Category: Ambient: Transit
Advertiser: TECNICA GROUP
Product/Service: SKI EQUIPMENT
Agency: CLAIM
Executive Creative Director: Luca Ferrazza/Alberto Colla/Giuseppe Bincoletto
Art Director: Angelo Calesso/Antonio Papandrea
Producer: Publiremor
Other Credits: Scalaquattro Advanced Graphic Technologies For Images Elaboration
Date of First Appearance: Dec 23 2009 12:00AM
Entrant Company: CLAIM, Treviso, ITALY
Description of Ambient execution
the marketing installation is on one of the departure area in Marco Polo's Airport - Venice. Thanks to a trompe-l'oeil effect, the waiting area's benches turn into a chair lift, the floor is suddenly covered with snow becaming a ski slope and on the walls appears the new Blizzard ski collection, ready to be tested.For all the travellers the trip turns into a virtual journey, discovering the beauty of the Dolomiti and the Tecnica Group production. Venice becomes now clearly the gateway to the most beautiful mountains.