|Agency||Ogilvy Cape Town|
|Executive Creative Director||Chris Gotz Ogilvy|
|Creative Director||Sergio Lacueva|
|Art Director||Emma Butlin|
Credits & Description
With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.