Volkswagen Golf R: G-Force by Ogilvy Cape Town for Volkswagen

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Volkswagen Golf R: G-Force

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Industry Cars
Media Ambient
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Creative Director Sergio Lacueva
Art Director Emma Butlin
Copywriter Dean Paradise
Released July 2011

Credits & Description

With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin