Volkswagen Ambient The shoulder poke by DDB Madrid

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The shoulder poke

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Industry Cars
Media Ambient
Market Spain
Agency DDB Madrid
Director Matt Silver
Art Director Luis Di Lascio
Copywriter Patri Pérez
Producer Meri M. Losada
Production Checkin by Puente Aereo
Production Pospo en Gracia
Released April 2013

Credits & Description

Media: Ambient
Category: Automotive
Agency: DDB
Brand: Volkswagen
Geo: Europe, Spain
The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.

Advertising Agency: DDB Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín
Published: April 2013