Volkswagen Ambient The Polo Principle by DDB Copenhagen

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The Polo Principle

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Industry Cars
Media Ambient
Market Denmark
Agency DDB Copenhagen
Creative Director Simon Higby
Copywriter Caspar Bock
Production Society 46
Released February 2013

Credits & Description

Media: Ambient
Category: Automotive
Agency: DDB
Brand: Volkswagen
Geo: Europe, Denmark
The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46