Warner Argentina Comic Con Mayo 2017 by 5SEIS Buenos Aires for Warner Channel

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Warner Argentina Comic Con Mayo 2017

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Industry Records & Cinema Production
Media Ambient, Digital, Interactive & Mobile
Market Argentina
Agency 5SEIS Buenos Aires
Director Gabriel Aufgang, Pablo Saquero
Producer Ariel Serra
Released June 2017

Credits & Description

Warner Channel presented superpowers in the 7th edition of Argentina Comic Con. With more than 80,000 attendees during 3 days in May 2017.
Thousands of fans enjoyed the various initiatives developed by the agency 5SEIS for Warner Channel. A full set of The Big Bang Theory to sit on Sheldon's couch, measure their intelligence, become Riverdale detectives and participate in epic DC Comic universe battles. For two years in a row, Warner Channel presented the popular Battle of the Fans, a quiz with a specific fans-only question, to show who knows more about the DC series. This year also joined "Captain Intrigue" and "Federico Ini" two Argentina´s notorious geeks. The battles were broadcast on Facebook Live, with a total of 951,600 unique viewers. The Riverdale detective game, allowed participants to look for clues on Riverdale town and won gifts.
In this new edition, Warner Channel redoubled the bet with the Big Bang theory presenting two proposals: Mind Games & the Sheldon Cooper's living room recreation for the fans to share their photos on social networks.
Warner Channel and 5SEIS are grateful for the fans participation in this great edition of Argentina Comic Con!
Media: Interactive
Category: Telecommunications
Client: Turner
Agency: 5SEIS
Production: 5SEIS
Country: Argentina
Director: Gabriel Aufgang
Director: Pablo Saquero
Producer: Ariel Serra
For Warner:
Marcelo Tamburri - VP y Gerente General; Daniela Sterle – Directora de Programación; Romina Agatiello - Directora de Marketing; Solangel Rodriguez – Marketing Manager; Agostina Gazzano – Marketing Specialist; Celina Rossi – Directora de Comunicación; Alejandro Besio, VP de Marketing y Comunicaciones Corporativas Turner Argentina, José Dafunchio, Sr. Marketing Manager Argentina, Maria Isabel Higuera, Marketing Coordinator.