Ubisoft Ambient AMAZING STREET HACKS by BETC, Rita

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Media Ambient
Market France
Agency BETC
Art Director Benjamin Le Breton
Copywriter Arnaud Assouline
Agency Rita
Director Cécilia Verheyden
Executive Creative Director Mr. Stéphane Xiberras
Released January 2014


Cannes Lions, 2014
OUTDOOR LIONS Ambient: Live Advertising and Events BRONZE

Credits & Description

Type of entry: Ambient
Category: Live Advertising and Events
Advertiser: UBISOFT
Product/Service: WATCHDOGS
Agency: BETC Paris, FRANCE
Entrant: BETC Paris, FRANCE
Type of Entry: Ambient
Category: Live Advertising and Events
Entrant Company : BETC Paris, FRANCE
Advertising Agency : BETC Paris, FRANCE
Production Company : RITA FILMS, FRANCE
Executive Creative Director: Stéphane Xiberras (BETC)
Art Director: Benjamin Le Breton (BETC)
Copywriter: Arnaud Assouline (BETC)
Assistant Art Director: Antoine Coucoureux (BETC)
Tv Producer: Michel Teicher (BETC)
Sound Production: (THE)
Director: Cécilia Verheyden ()
Agency Management: Jean/Charles Caboche (BETC)
Agency Management: Tiphaine Du Plessis (BETC)
Agency Management: Thomas Boutte (BETC)
Agency Management: Damien Clanet (BETC)
Brand Management: Guillaume Carmona (UBISOFT)
Brand Management: Lionel Hiller (UBISOFT)
Brand Management: Sophie Blandin (UBISOFT)
Brand Management: Christophe Malarmey (UBISOFT)
Brand Management: Pierre Miazga (UBISOFT)
Description of Ambient execution:
The stunt took place in the streets of a big city.