|Industry||Retail, Distribution & Rental companies|
|Creative Director||Simon Moore|
Credits & Description
Creative Execution: We created a labyrinth – a giant maze 30m square, 2.5m tall – in the heart of the West End’s Trafalgar Square. Along each pathway, 25 quirky WE facts were mounted on world-famous blue plaques. At the maze’s center, visitors discovered a hidden gem (entertainment, food, musical performance) to highlight activities enjoyed in the WE.