"What If" Project Ambient What If drinks Vending Machine by Blink Digital Mumbai India

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What If drinks Vending Machine

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Industry Public awareness
Media Ambient
Market India
Agency Blink Digital Mumbai India
Director Abhijit Gajwani
Chief Creative Officer Dooj Ramchandani
Copywriter Malvika Rao
Released October 2017

Credits & Description

Category: Public Interest, NGO
Media: Experiential
Media: Ambient
Brand: What If
Agency: Blink Digital
Geo: India
Advertising Agency: Blink Digital, Mumbai, India
Chief Creative Officer: Dooj Ramchandani
Copywriter: Malvika Rao
Account Director: Rikki Agarwal
Account Executive: Piyushi Khosla
Product Designers: Mayur Bet, Sumit Gupta, Kiran Naikwade, Somya Devenda
Director: Abhijit Gajwani
Production House: Blink Digital
Published: October 2017
In a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factors in a deteriorating quality of life and is a silent killer. Many a times, we do not even know how stressed we actually are.
What If there was a vending machine to tell you how stressed you are?
Presenting the What If Vending Machine. An attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm. What does it take to have a calm and clear mind? Is it really possible?