Coordown Onlus Ambient CoorDown: Turn up my voice by Saatchi & Saatchi Rome

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CoorDown: Turn up my voice

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Industry Public awareness
Media Ambient
Market Italy
Agency Saatchi & Saatchi Rome
Executive Creative Director Agostino Toscana
Art Director Luca Pannese
Copywriter Luca Lorenzini
Producer Erica Lora-Lamia
Editor Fulvio Rossetti
Released March 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: Saatchi & Saatchi
Brand: Coordown Onlus
Geo: Europe, Italy
On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated.
Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita