Deforested Field [eng] by Grey Sao Paulo for WWF

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Deforested Field [eng]

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Ambient
Market Brazil
Agency Grey Sao Paulo
Account Supervisor Alberto Damasceno
Released May 2013

Awards

Cannes Lions 2013
Film Lions Branded Entertainment; Best brand or product integration into a feature film, existing TV show and/or series Gold
Direct Lions Best Use of Direct Marketing; Direct response broadcast: TV, radio & infomercials Silver
PR Lions Technique; Best use of Broadcast Silver

Credits & Description

Media: Ambient
Category: Public interest
Agency: Grey
Brand: WWF
Geo: Americas, Brazil
Advertising Agency: Grey 141, Brazil
Chief Creative Officer: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Directors: Lucas Heck, Eduardo Nose
Copywriters: Marcos Piccinini, Gui Camargos, Paulo Amaral
RTVC: Natacha Veiga (Grey 141)
RTVC: Renata Ruas
Account Director: Letícia Meira (Grey 141)
Account Manager: Raquel Abdala (Grey 141)
Account Supervisor: Alberto Damasceno (Grey 141)
Film Director: Matheus Ruas (Studio Fly)