|Agency||Hakuhodo Kettle Tokyo|
|Creative Director||Kazuaki Hashida|
|Art Director||Yusei Kakizaki|
|Copywriter||Yasutaka Ide, Shoko Uchida|
|Design Lotus||EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT||Bronze|
Credits & Description
Yahoo Japan, doesn't want the busy people of Tokyo to forget or diminish the impact that the 2011 Japanese earthquake and tsunami had. To dramatise how high it was Hakuhodo Kettle created reached an outdoor poster and placed it on the Sony building in Tokyo. The poster demonstrated the devastating height of 16.7 meters. To allow people to comprehend just how gargantuan that height is, Yahoo! Japan’s billboard highlights the how high the wave reached.