Yahoo! Ambient It Was This High, 1 by Hakuhodo Kettle Tokyo

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It Was This High, 1

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Industry Search Engines
Media Ambient
Market Japan
Agency Hakuhodo Kettle Tokyo
Creative Director Kazuaki Hashida
Art Director Yusei Kakizaki
Copywriter Yasutaka Ide, Shoko Uchida
Production AOI Pro.
Director Miyuki Akimoto
Released June 2017

Awards

ADFEST 2018
Design Lotus EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT Bronze

Credits & Description

Yahoo Japan, doesn't want the busy people of Tokyo to forget or diminish the impact that the 2011 Japanese earthquake and tsunami had. To dramatise how high it was Hakuhodo Kettle created reached an outdoor poster and placed it on the Sony building in Tokyo. The poster demonstrated the devastating height of 16.7 meters. To allow people to comprehend just how gargantuan that height is, Yahoo! Japan’s billboard highlights the how high the wave reached.
Media: Outdoor
Category: Online services
Client: Yahoo!
Agency: HAKUHODO Kettle Inc
Country: Japan
Company Entering : Hakuhodo Inc., Tokyo
Title : It Was This High
Brand : Yahoo! Japan
Advertiser : Yahoo Japan Corporation
Agency : Hakuhodo Kettle Inc., Tokyo
Creative Director : Kazuaki Hashida
Copywriter : Yasutaka Ide/shoko Uchida
Art Director : Yusei Kakizaki
Account Director : Ken Okada
Account Manager : Daiki Yamagata
Film Production Company : Aoi Pro. Inc., Tokyo
Director : Miyuki Akimoto
Film Producer : Hisaya Kato/tomonori Nakamura
Other Film Production Credits : Hiroaki Maji
Print Production Company : Adsalt, Tokyo
Designer : Goichi Nagakawa/akane Fujimaki
Background Overview :
Six Years After The 2011 Great East Japan Earthquake, Both Media Coverage On The Topic And Disaster Preparation Consciousness Have Dwindled. So, Yahoo! Japan Wanted To Create An Opportunity For People To Start Thinking About Disaster Preparation Again.