It Was This High, 2 by Hakuhodo Kettle Tokyo for Yahoo!

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It Was This High, 2

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Industry Search Engines
Media Ambient
Market Japan
Agency Hakuhodo Kettle Tokyo
Released June 2017

Credits & Description

Yahoo Japan, doesn't want the busy people of Tokyo to forget or diminish the impact that the 2011 Japanese earthquake and tsunami had. To dramatise how high it was Hakuhodo Kettle created reached an outdoor poster and placed it on the Sony building in Tokyo. The poster demonstrated the devastating height of 16.7 meters. To allow people to comprehend just how gargantuan that height is, Yahoo! Japan’s billboard highlights the how high the wave reached.
Media: Outdoor
Category: Online services
Client: Yahoo!
Agency: HAKUHODO Kettle Inc
Country: Japan