Your's Irish Bar Ambient Karaoke S.O.S. by Saatchi & Saatchi Frankfurt

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Karaoke S.O.S.

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Industry Culture, Leisure & Sport, Cafe
Media Ambient
Market Germany
Agency Saatchi & Saatchi Frankfurt
Executive Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Art Director Vitor Mainho
Copywriter Alice Gnodde
Editor Jeremy Nagel, Gabriel Manz
Released December 2012

Credits & Description

Media: Ambient
Category: Recreation & Leisure
Agency: Saatchi & Saatchi
Brand: Your's Irish Bar
Geo: Europe, Germany
To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Art Director: Vitor Mainho
Copywriter: Alice Gnodde
Art Buyer: Iris Teubert, Victoria Sigrid
Accounts: Lars Bendels, Niklas Boger, Thomas Adam
Production: Ben Schlangen, Charlotte Kühn
After effects/graphics: Christopher Kasten
Editor: Gabriel Manz, Jeremy Nagel
DoP: Tobias Schrenk, Tim Lukas Leinert
Sound Engineer: Thomas Rudeck