Chennai Traffic Police Ambient Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven by McCann Erickson Bangalore

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Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven

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Industry Alcoholic drinks & Tobacco
Media Ambient
Market India
Agency McCann Erickson Bangalore
Art Director Rathish P Subramaniam
Illustrator Sandeep Kottila
Released February 2013

Awards

FAB Awards 2013
Guerilla Marketing The Retailers FAB Award

Credits & Description

Media: Ambient
Category: Alcoholic Drinks
Agency: McCann Erickson
Brand: Chennai Traffic Police
Geo: Asia, India
By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.
Advertising Agency: McCann Worldgroup, Bangalore, India
Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Directors: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriters: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Accounts: Vijay Jacob, Rahul Jain
Released: December 2012