Advertising Archive
Media
Research

Highly structured and thoroughly collected database for researches on creative advertising approaches

Subscribe to Coloribus – the world biggest advertising archive

Zurcher Brockenhaus Ambient Second hand stories by Wirz Werbung Zurich

Adsarchive » Ambient » Zurcher Brockenhaus » Second hand stories

Second hand stories

Pin to Collection
Add a note
Industry Retail, Distribution & Rental companies
Media Ambient
Market Switzerland
Agency Wirz Werbung Zurich
Executive Creative Director Philipp Skrabal
Creative Director Hanspeter Schweizer
Art Director Raul Serrat
Copywriter Andi Portmann
Designer Rathbone Keira
Released June 2013

Credits & Description

Media: Ambient
Category: Retail services
Agency: BBDO
Brand: Zürcher Brockenhaus
Geo: Europe, Switzerland
Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Andi Portmann
Graphic designer: Cornelia Eiwanger
Designer: Keira Rathbone
Image editing: Rino Frei
Published: November 2012

Latest Zurcher Brockenhaus Ads

See all works

Latest Wirz Werbung Zurich Works

See all works

About Coloribus:

Browse by media:

Browse by:

English Deutsch Español Русский 汉语
  • © 2004-2018 Turnkey Projections Inc. Ltd. All trademarks, logos and copyrights are the property of their respective owners.