Zurcher Brockenhaus Ambient Second hand stories by Wirz Werbung Zurich

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Second hand stories

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Industry Retail, Distribution & Rental companies
Media Ambient
Market Switzerland
Agency Wirz Werbung Zurich
Executive Creative Director Philipp Skrabal
Creative Director Hanspeter Schweizer
Art Director Raul Serrat
Copywriter Andi Portmann
Designer Rathbone Keira
Released June 2013

Credits & Description

Media: Ambient
Category: Retail services
Agency: BBDO
Brand: Zürcher Brockenhaus
Geo: Europe, Switzerland
Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Andi Portmann
Graphic designer: Cornelia Eiwanger
Designer: Keira Rathbone
Image editing: Rino Frei
Published: November 2012