13eme Rue (13th Street) Case study The Target by BETC

The Target

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Industry Сable/Satellite television
Media Case study
Market France
Agency BETC
Director Mathias Pardo @ Rita
Art Director Jordan Lemarchand
Copywriter Julien Deschamps
Photographer Roman Jehanno
Released December 2012

Awards

Cristal Awards 2012
Consumer Marketing Cristal BEST USE OF DIRECT MARKETING EMERALD (BRONZE)

Credits & Description

Case study of the B2B campaign that BETC Paris created for the crime cable network 13th Street in May 2012.
Advertised brand: 13e rue
Advert title(s): The target
Translation of headline to English: The target
Advertising Agency (Name, City, Country): BETC, Paris, France
Agency website: http://betc.fr
Creative Directors:Stéphane Xiberras, Olivier Apers
Art Director:Jordan Lemarchand
Copywriter:Julien Deschamps
Director: Mathias Pardo @ Rita
Photographer:Roman Jehanno
Published : December 2012