Absolut Case study Absolut Unique [video] by Family Business

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Absolut Unique [video]

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Industry Vodka
Media Case study
Market Sweden
Agency Family Business
Released May 2012


Cresta Awards 2013

Credits & Description

(Packaging Design) - PACKAGING DESIGN
Absolut Vodka "Absolut Unique"
Entrant: Family Business, Stockholm
Agency: Family Business
Creative Director(s): Mårten Knutsson, John Lagerqvist
Copywriter(s): Tove Norström
Art Director(s): Fredrik Lindquist
Photographer(s): Jens Mortensen
Other(s): For Absolut: Jonas Thålin, Mattias Westphal, Louise Arén, Anna Bergfeldt, Erik Näf
Account Director: Cecilia Steenberg Forsberg
Account Manager: Anna Andrén
Final Art: Andy Chong, Anna
(Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself. The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way. The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage.)