Acer Case study INSTANT ON STAGE by AOI Pro., Hakuhodo Tokyo

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INSTANT ON STAGE

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Industry Laptops, Netbooks, Tablets
Media Case study
Market Japan
Agency AOI Pro.
Agency Hakuhodo Tokyo
Released May 2012

Awards

Spikes Asia 2012
Film Internet Film Bronze

Credits & Description

Type of Entry Other Film Content
Category Internet Film
Title INSTANT ON STAGE
Advertiser/Client ACER
Product/Service ULTRABOOK
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising Agency: HAKUHODO Tokyo, JAPAN
Production Company AOI Pro. Tokyo, JAPAN
Makoto Takahashi Creative Director
Makoto Takahashi Copywriter
Toru Takahashi Producer
Hikota Shimoda Director
Edp Graphic Works Co. Ltd. Animation
Masahiro Goto/Takashi Kikushima Account Manager
Yoshinori Okamura Cinematographer
Masahiro Goto/Takashi Kikushima Account Manager
Yoshinori Okamura Cinematographer
Brief Explanation
We demonstrate the Ultrabook's ability to recover swiftly from sleep mode in 1.5 seconds through magic tricks and pantomimes. The filming method is to capture in one-take the synchronized movements of the actors and animations on the Ultrabook screens. The filming process continued for over 30 hours until all of the timings of the actors and animations matched.