A DIFFERENT KIND OF BANK by BBH New York for ALLY FINANCIAL

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A DIFFERENT KIND OF BANK

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Industry Banking & Financial Services
Media Case study
Agency BBH New York
Executive Creative Director Kevin Roddy
Art Director Caprice Yu
Producer Maryellen Verrusio
Released August 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: ALLY FINANCIAL
Product/Service: ALLY BANK
Chief Marketing Officer: Sanjay Gupta (Ally Financial)
Global Brand & Product Marketing Executive: Vinoo Vijay (Ally Financial)
Automotive & Corporate Marketing Executive: Andrea Riley (Ally Financial)
Executive Creative Director: Kevin Roddy (BBH NY)
Group Account Director: Erin Riley (BBH NY)
Art Director: Caprice Yu (BBH NY)
Copyrighter: Tim Geoghegan (BBH NY)
Producer: MaryEllen Verrusio (BBH NY)
Account Director: Melissa Spano (BBH NY)
Strategy Lead: Samantha Cescau (BBH NY)
Account Manager: Megan Klementik (BBH NY)
Account Manager: Evan Wolfe (BBH NY)