Amnesty International Case study THE LAST MEAL: A STRONG DISH [video] by DDB Puerto Rico

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THE LAST MEAL: A STRONG DISH [video]

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Industry Charities, Foundations, Volunteers, Human Rights
Media Case study
Market Puerto Rico
Agency DDB Puerto Rico
Creative Director Leslie Robles
Art Director José Miguel Rivera
Copywriter Gabriel Rios
Photographer James Reynolds
Released April 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Bars, Restaurants & Stores, etc. Gold

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: DDB LATINA PUERTO RICO San Juan, PUERTO RICO
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals
Description of Ambient execution
We convinced James Reynolds to reshoot his series exclusively depicting the last meals of 5 wrongfully executed men in the US. The message was then printed on tray liners and placed on fast food restaruant trays in leading food courts.