Anti Dog Poo Case study Dog Dirt by ACG Advertising Agency

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Dog Dirt

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Industry Public awareness, Government & Other Authorities
Media Case study
Market Romania
Agency ACG Advertising Agency
Released June 2012

Awards

EACA Care Awards 2013
Local and Regional Authorities Local and Regional Authorities Winner

Credits & Description

Title "Dog Dirt"
Agency ACG Advertising Agency
City Budapest
Campaign Dog Dirt
Advertiser Local Government of the 12th district of Budapest
Brand Anti Dog Poo
Date of First Broadcast/Publication 2013
Business Sector Government Information & Services
Language English
Story
The 12th District of Budapest is a beautiful place to live, with lovely hills full of green. However, tons of dog dirt covers the streets and parks every day. Owners should clean it up but half of the poop stays on the ground. The main reason for this, besides the lack of responsibility, is that there are several types of dog waste cans but they are usually stuffed with all kind of other trash.
We have created an integrated campaign to change the attitude of the owners. Our aim was to raise awareness and to get the local citizens to take action so we offered a perfect solution.
Type Case Study
Length 122 seconds