Ariel Case study Ariel Downy Scented Candles by Saatchi & Saatchi Dubai

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Ariel Downy Scented Candles

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Industry Washing powders & Detergents
Media Case study
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Executive Creative Director Richard Copping
Art Director Sarah Pollard, Anjum Shaikh, Raja Rizkallah, Anika Marya
Copywriter Chermine Assadian- Nabil Rashid- Zaid Alwan- Simon Raffaghello, Wayne Fernandes
Released August 2014

Credits & Description

A promotional idea from Saatchi & Saatchi UAR to show the benefit of using Ariel with a touch of Downy (lovely smells like lavender, lime etc): Scented Candles in the shape of your clothes.
Advert title(s): Ariel Downy Scented Candles
Advertising Agency (Name, City, Country): Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Art Director: Raja Rizkallah, Anika Marya, Sarah Pollard, Anjum Shaikh
Copywriter: Wayne Fernandes, Simon Raffaghello
Production: Ali Zayat
Other additional credits: Accounts: Hamid Naqvi, Emaad Khan, Sachinn J Laala
Published/Released (2014):’