Art Series Hotels Case study Overstay Checkout by Naked Communications

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Overstay Checkout

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Industry Hotels & Resorts
Media Case study
Market Australia
Agency Naked Communications
Executive Creative Director Simon Veksner
Creative Director Sesh Moodley
Creative Tristan Graham, Kat Mercer
Designer Yann Micuta
Released March 2013

Awards

Spikes Asia 2013
Promo & Activation Consumer Services Gold

Credits & Description

Why do hotels make you check out at 11am if the next guest's not arriving until 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels and Naked Communications Melbourne. If no one checks in, you don't have to check out.
Category: Travel, transport & tourism
Client: Art Series Hotels
Agency: Naked Communications Melbourne
Country: Australia
Executive Creative Director: Simon Veksner
Creative Director: Sesh Moodley
Creative: Kat Mercer
Creative: Tristan Graham
Planner: adam ferrier
Strategist: Lach Hall
Account Director: Anna Reynolds
General Manager: Matt Houltham
Designer: Yann Micuta