Astra Case study The Astra Bottletheatre by Philipp Und Keuntje

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The Astra Bottletheatre

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Industry Beers and Ciders
Media Case study
Market Germany
Agency Philipp Und Keuntje
Creative Director Diether Kerner
Art Director Simon Jasper Philipp, Nicolas Winkelmann Philipp Und Keuntje
Copywriter René Ewert, Adrienne Tonner
Producer Rudi Heidicker, Laia Gonzales
Photographer Jan Gericke, Daniel Wolcke
Released August 2013

Awards

Eurobest 2013
Promo & Activation EVENT & FIELD MARKETING Bronze
Direct FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS) Bronze
Promo & Activation FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS) Bronze

Credits & Description

Advertised brand: Astra / Carlsberg
Advert title(s): The Astra Bottletheatre
Headline and copy text (in English):
Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Agency website: http://philippundkeuntje.de
Creative Director: Simon Jasper Philipp, Diether Kerner
Art Director: Simon Jasper Philipp, Nicolas Winkelmann
Copywriter: Adrienne Tonner, Rene Ewert
Photographer: Daniel Wolcke, Jan Gericke
Producer: Rudi Heidicker, Laia Gonzales
Cutter: Gero Kleist
Sound Mix: Hastings Music GmbH
Published: October 2012
Short rationale (optional):
Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli’s biggest problems: The district has developed into a run-down area – littered with piles of empty bottles.